Jun 3, 2025
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7 min read
Built to think like your best strategist, crunch numbers like your strongest analyst, and scale like software.
Mar 12, 2025
16 min read
Are you actually doing incrementality testing correctly? A look at the state of incrementality and how to execute transparent and controlled testing to measure the precise lift of your ads.
Feb 18, 2025
We explore Amazon's expansion into 3P premium TV supply, the case for consolidated media buying, and why you should be curating your inventory deals
Dec 5, 2024
17 min read
A sneak peek at how AWS Clean Rooms are changing the game for data collaboration and why path to purchase reports aren’t as insightful as Amazon thinks they are.
STV metrics
+2
Nov 7, 2024
15 min read
Plus: Understanding your time to convert and how to use frequency metrics as a strategy vs a cap
