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Cherry Picked

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Adam from Gigi

Why AI Agents Like Gigi Won't Use Amazon's MCP Server (Yet)

While the server signals Amazon's vision for agent-platform interaction, limitations to supported workflows may impact how AI agents adopt MCP.

Feb 11, 2026

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5 min read

Gigi Gets Promoted: Moving from Assisted AI to Authoritative AI

As AI earns trust to execute independently, it shifts from being a productivity tool to a strategic advantage.

The Case Against "Set It and Forget It" Amazon DSP Campaigns

Feb 4, 2026

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19 min read

The Case Against "Set It and Forget It" Amazon DSP Campaigns

'Set and forget' isn't a bandwidth problem anymore—it's a choice. AI raises the bar for what brands should demand from their agency partners.

ChatGPT needs Amazon more than Amazon needs ChatGPT

Jan 28, 2026

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11 min read

ChatGPT needs Amazon more than Amazon needs ChatGPT

Gemini is gaining share. Google locked down the retailers. Only Amazon can save ChatGPT's commerce ambitions—and Amazon knows it.

Jan 21, 2026

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12 min read

GTM Lessons on Building a Vertical AI Agent for Advertising

From sales to implementation, a look at how deploying vertical AI agents requires ownership, scale, and change management.

Meet the new Gigi: An AI media manager for the Amazon DSP 🍒

Jun 3, 2025

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7 min read

Meet the new Gigi: An AI media manager for the Amazon DSP 🍒

Built to think like your best strategist, crunch numbers like your strongest analyst, and scale like software.

Kyra Petticrew

Mar 12, 2025

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16 min read

Unblack-boxing Incrementality 📦

Are you actually doing incrementality testing correctly? A look at the state of incrementality and how to execute transparent and controlled testing to measure the precise lift of your ads.

Kyra Petticrew

Premium TV inventory you didn't know existed 📺

Feb 18, 2025

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16 min read

Premium TV inventory you didn't know existed 📺

We explore Amazon's expansion into 3P premium TV supply, the case for consolidated media buying, and why you should be curating your inventory deals

Kyra Petticrew

Dec 5, 2024

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17 min read

Did you clean your room? 🤔👀

A sneak peek at how AWS Clean Rooms are changing the game for data collaboration and why path to purchase reports aren’t as insightful as Amazon thinks they are.

Kyra Petticrew

Archive

Why AI Agents Like Gigi Won't Use Amazon's MCP Server (Yet)

Gigi Gets Promoted: Moving from Assisted AI to Authoritative AI

The Case Against "Set It and Forget It" Amazon DSP Campaigns

ChatGPT needs Amazon more than Amazon needs ChatGPT

GTM Lessons on Building a Vertical AI Agent for Advertising

Meet the new Gigi: An AI media manager for the Amazon DSP 🍒

Unblack-boxing Incrementality 📦

Premium TV inventory you didn't know existed 📺

Did you clean your room? 🤔👀

Cherry Picked